35% Off Your First Month of Bookkeeping. Use code: BOOK35 (first month only)
+1 (888) 316-8667 • +1 (866) 316-PROS (7767)
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35% Off Your First Month of Bookkeeping. Use code: BOOK35 (first month only)
+1 (888) 316-8667 • +1 (866) 316-PROS (7767)
.png/:/)

I’m LaToya Price, CEO of Trust Pointe Tax and Financial Advisory, where we provide reliable, year-round tax and accounting support for individuals, entrepreneurs, and organizations across real estate, government, healthcare, hospitality, and property management. With 10+ years of accounting experience, I bring a practical, operations-informed approach to financial management—helping clients stay compliant, improve clarity, and make decisions with confidence.
At Trust Pointe, our accounting support goes beyond basic bookkeeping. We provide full-cycle accounting and advisory services designed to meet clients where they are and help them grow, including monthly close and reconciliations, financial statement preparation, budgeting and forecasting, cash flow planning, cleanup and catch-up work, process improvement, and internal controls support. We also support property-based and multi-entity accounting, including rent roll and operating reporting, CAPEX tracking, and asset-based reporting, with attention to the details that matter for long-term stability and audit readiness.
In addition to leading Trust Pointe, I currently serve as CEO of the East Dallas Community Organization, overseeing affordable single-family homes for seniors as well as the associated lots and property operations. Previously, I managed 48 doors for Jubilee Park & Community Seniors in East Dallas, supporting day-to-day property performance, tenant needs, and operational accountability.
I’m also the founder and owner of Legacy Modern Living Community, a nonprofit organization with a mission to build affordable housing in the Dallas area and beyond. This work reflects my commitment to strengthening communities through stable housing and responsible financial stewardship—bridging the gap between mission-driven goals and the financial systems needed to sustain them.
I’m committed to expanding my professional credentials and tax representation expertise. I am a candidate with the Texas State Board of Public Accountancy, and I’m currently completing the required examinations to become an Enrolled Agent (EA), with a long-term goal of pursuing the U.S. Tax Court Practitioner License. I also recently earned my Advanced Nonprofit Tax Return Certificate of Completion and my Fundamentals of Depreciation & Amortization Certificate of Completion, strengthening the technical support I provide—especially for nonprofit compliance and asset-related reporting. Looking ahead, my long-term goals include becoming a Certified Tax Debt Resolution expert and a Certified Acceptance Agent so I can offer even more comprehensive representation and streamlined services for clients with complex tax needs.
My ultimate goal is to be there for my clients all the way through—not just at the beginning, but through every step, every question, and every resolution—so you always have consistent guidance, follow-through, and advocacy when it matters most.
Created in 2018, Trust Pointe was born from a mission to empower high-income earners and entrepreneurs with strategic, year-round tax and financial guidance. We’ve grown into a trusted national firm by helping our clients keep more of what they earn—with integrity, precision, and proactive support.
Our knowledge lies in strategic tax planning, real estate tax optimization, and high-level bookkeeping tailored for entrepreneurs, investors, and nonprofits. With advanced knowledge of IRS regulations, entity structuring, and multi-state compliance, we turn complex finances into clear, tax-efficient strategies.
We offer comprehensive services, including tax planning and preparation, bookkeeping, IRS resolution, and real estate tax strategy—all delivered virtually for clients across the U.S. Whether you're managing a growing business, scaling a real estate portfolio, or running a nonprofit, our solutions are designed to maximize savings and simplify compliance.
We proudly serve a diverse community of real estate focused clients who are committed to growth and impact. We believe in building long-term relationships rooted in trust, education, and financial empowerment for every client we support. We understand your language, your pain points, and the strategies that protect your bottom line.
🚫 Paying too much in taxes
🚫 Missing out on real estate deductions
🚫 Disorganized or inaccurate books
🚫 Confusing entity structures
🚫 IRS notices and audit risk
🚫 Multi-state filings and compliance issues
How Trust Pointe Delivers Results:
✅ Strategic Tax Planning (1031, QBI, Depreciation, RE Pro)
✅ Real Estate-Specific Bookkeeping by Property
✅ Entity Formation (LLCs, Series LLCs, S-Corps)
✅ IRS Audit Protection & Resolution
✅ ROI-Focused Financial Forecasting
✅ Multi-State & Complex Return Management
Ready to get started? Contact us today to schedule a consultation with one of our tax experts. We'll help you understand your tax options and develop a plan that meets your unique needs.
Partnering with Trust Pointe means gaining control of your finances with a team built for growth-minded clients who want strategy—not just filing. We make it simple to get started, identify missed opportunities, and keep you audit-ready all year, not just at tax time. The sooner we begin, the sooner you can stop overpaying and start building a real financial advantage.

Proactive tax strategy and meticulous bookkeeping designed to fuel your long-term growth.
⬇️⬇️⬇️

"Before I found Trust Pointe, I was overwhelmed—juggling multiple businesses, rising tax bills, and no real financial strategy. They stepped in, restructured everything, and helped me save over $90K since 2023. More than that, they gave me clarity and confidence. I finally feel like I’m running my business with intention, not just reacting to tax season.
- Audio Visual Business Owner - Dallas, TX
"We finally have clean books, cash flow clarity, and a trusted advisor to scale with. Game changer.””
— H. Jackson, Residential Property Owner, Boston, MA
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101 Austin Boulevard Ste 800 PMB 1008, Red Oak, Texas 75154, United States
Toll Free +1 888-316-8667 | +1 866-316-PROS for 24/7 Assistance | Fax +1 214-736-8690
Mon | 09:00 am – 05:00 pm | |
Tue | 09:00 am – 05:00 pm | |
Wed | 09:00 am – 05:00 pm | |
Thu | 09:00 am – 05:00 pm | |
Fri | 09:00 am – 05:00 pm | |
Sat | Closed | |
Sun | Closed |







New to Trust Pointe? Get 35% off your first month of bookkeeping services and start strong with clean records, monthly reconciliations, and clear reporting.
Use code: BOOK35 at checkout.
New clients only. First month applies.